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Simple and Stable Web Development

Welcome to Morse Design's Web & Graphics Design homepage. You will find we are a small Vermont business that will be dedicated in serving our clients with quality, assurance and gauranteed satisfation or we will give your money back, that's our commitment to you. We provide a simple and reliable business strategy for the Web and for your company to get you up and running fast. Questions can be found in our frequently asked questions page.

Do you have a Web site that takes too long loading and you feel you could be loosing visitors? Based on 1998 data from upsdell.com/browsernews:

People will bail out from a site if pages load too slowly. eMarketer reports (Nov. 1998) how long people will wait before they give up on a site:

Users Waiting Load Time
84% 10 sec
51% 15 sec
26% 20 sec
5% 30 sec

Zona Research reported (Apr 1999) that the bail out rate jumped after 7-8 seconds, and that (Apr 2001) businesses lost US$25 billion a year because visitors won't wait for long pages to load. The major factor cited for long load times: "excessive graphics on web sites".

Morse Design could help you improve load time.

Top Contributors (Slow Load)
  1. Javascript - Loading heavy amounts of programming on a page can cause slow load time.
  2. Oversaturation of graphics - Less graphics = Happy surfers, customers and $$'s
  3. Styles written on the page - loading CSS(styles or stylesheets) onto your Web page will cause a slowdown to occur.
  4. Overdoing HTML - "Keep it simple"
Top Contributors (Improve Load)
  1. Use CSS in external stylesheets - Simple programming in a .css file can and will improve the time your page loads and will make changes to your Web site simpler.
  2. Use .js files - Load all javascript programming into a external file and remove from your HTML will increase speed to load on a browser.
  3. Reduce graphics and optimize/compress them - Find ways to eliminate graphics or reuse them on other sections of your site so the browser(IE/Mozilla/Netscape) will "cache" the image and increase speed of load.
  4. Utilize less Javascript overall - Javascript is a known computer cycle eater, i.e. makes the browser have to work harder, to show the Web page to you or your visitors.

These and other proven techniques by Morse Design will improve the service you give the visitors of your Web site and lead to more repeat customers over the long run.

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